Press kit
Boilerplate, key facts, quotes and images for anyone writing about DartUp. 18+ — DartUp's Party side is a drinking game.
Boilerplate
DartUp is a dartboard party game founded in Newry, Northern Ireland, in 2023 by Arnis Piekus and Edgar Staugas. Every wedge on the board is a forfeit instead of a score, spread across four game modes and 69 forfeits. The board ships in three builds — magnetic, paper and bristle — through a 100-pre-order gated pre-sale, with a full automatic refund if the count falls short.
Key facts
- →Founded in Newry, Northern Ireland, 2023 — by Arnis Piekus and Edgar Staugas.
- →69 forfeits printed straight onto the board.
- →Four game modes: Dart Up, Team Up, Beer Darts, and Normal (301/501).
- →Three boards: DartUp Lite (magnetic) £24.99, DartUp Original (paper) £34.99, DartUp Pro (bristle) £54.99.
- →Launching via a 100-pre-order gate — hit 100 orders by 15 September 2026 and boards go to production; short of that, every order is refunded in full, automatically.
Quotable
“We scribbled some forfeits on paper and pinned them round a dartboard. Throw a dart, do whatever it landed on — that was the whole idea.”
“That first board had 45 forfeits. Every party after, we added a few, cut what fell flat, and kept whatever got a reaction. Forty-five turned into 69 that way.”
“The company stalled for a couple of years — day jobs, funding, life got in the way. We never stopped playing it at our own parties, though, which is why we're back doing it properly.”
Images
Right-click to save, or use the links below. High-res assets on request.
Contact
Pending domain go-live — if that address bounces, it's not switched on yet.